How to make freedom and playfulness, traditionally granted to artists, accessible to a wider audience? And, how to design situations or objects that stimulate activity and participation, that could lead to a transformation in a viewer or a social context?
During this talk, Amsterdam-based designer Tereza Ruller (studio The Rodina) tries to answer these questions. Ruller steps out of separated media constraints by identifying performative components in graphic design processes and results. With examples of her recent projects, she proposes the term “performative design” for a practice that incorporates playfulness, bodies, action, eventness (understanding this as a unique time and space) and graphic design. And offers performance as an alternative mode of production of value.
In the course of 4 days from April, 23-26, The Rodina will hold a workshop at HGB, with focus on important aspects of performative design, construct eventness (understanding this as a unique time and space), examine graphic design processes, design instructions and experiment with their enactment. The outcome is a set of instructions as well as the collective action and experience of following them. For more information please get in touch with email@example.com