We find ourselves — precisely at the crossroads / of all available / means of communication / information, / topicality, / investigation.
We deal with — text and its formatting / text and its break / text and its copy deadline / text and its reading speed / text and its language.
We are digital and paper. — We want to research new journalistic platforms / and / shed new light on content.We deal with image and its format, / image and its colour, / image and its resolution, / image and its focus of attention, / image and its language. — Because we are at the centre of all these editorial decisions, / we want to celebrate it, exhibit it and use it as a centre point, / in order to question the same creative means. — We develop typographical hierarchies, therefore we are responsible for the construction, dramaturgy and articulation of all content.
We control the respective format and its specific raster, whether for image or text. — We control: the page break / the number of clicks / the music. — It has become necessary for us to adopt and advocate a new position towards the medium of typography and the role of the text as well as the tools and recording methods which are at our disposal.